As the calendar flips to January, many of us embark on a journey to navigate the dry seas of sobriety. Welcome to Dry January, a month-long commitment to abstain from alcohol, a challenge that promises not just a break from the bubbly but also a chance to prioritize our well-being.


The Origin of Dry January:
Dry January, although gaining widespread popularity in recent years, traces its roots back to 2014 when the UK's Alcohol Concern launched the campaign to encourage people to give up alcohol for the first month of the year. Since then, the movement has spread globally, with millions of individuals choosing to kickstart their year with a sober challenge.


Forward Bev Co
Photo Credit: Forward Beverage Co


Historically, there has been a limited number of n/a options in the Wausau Area. But Forward Beverage Co. is aiming to change that. Located at 303 N. 3rd Street in Wausau, this beverage manufacturer serves up non-alcoholic soft cocktails and social seltzers (with hemp extract and Ashwagandha). The menu changes, but they've got a few recipes inspired by classics. Their In-Fashioned, which is a play on the Brandy Old Fashioned Sweet, is tart cherry, blood orange, aromatic bitters, and a hint of rosemary. Even kids can consume some of their drinks as they have real fruit juices and natural extracts. In addition to their lounge, - which is the perfect place to hang with friends - they offer canned cocktails to go, and they can be found in other businesses around town. 

For the month of Dry January, they are offering some siptastic deals. Join your friends for happy hour from 3-6 p.m. on weekdays and get $1 off all tap beverages. If you bring your reusable Forward cup, you'll get an extra $1 off! 🥂


While Forward doesn't serve food, there are a number of other establishments in the Wausau area that offer various N/A beverages to accompany any dining outing. 


Check out one of the bars and restaurants blazing the mocktail trail around greater Wausau:
📍 Red Eye Brewing Company
📍 Tine and Cellar
📍 Timekeeper Distillery
📍 The Velveteen Plum
📍 Uncommon Pints
📍 Knowlton House
📍 The Garage


So whether you are embarking on Dry January or living a sober lifestyle, you can still enjoy and socialize at local establishments with a talent for crafted mocktails and the richness of non-alcoholic brews. So raise your glass to those leading the way, making the N/A lifestyle an option and a delightful experience in the heart of Wisconsin.